Ouch. As of the 16 June, my portfolio is down 9.5% so far in June. Admittedly, my portfolio is leveraged (don’t try this at home, or arguably anywhere else!). Presumably at some point, it’s time to rustle down the back of the sofas, sell off the candlesticks, or forgo a weekend out and use the cash to start buying?

Swallowing knives
I have been nibbling at falling things for a few months now. That’s partly how I’ve ended up in my predicament – my leverage is higher than it’s been since the halcyon days of 2016. Everything I bought cheaply earlier in 2022 has now dropped further. For instance:
- In January I bought my first SHOP for just over $800 (40% down on peak – me spotting a bargain). A bottom-hunting Limit Order then bought more in March, at just over $500. Then I bought more in May at closer to $300. Today, it’s at $305. My January purchase is down over 60%.
- In February I topped up ULVR, deliberating rotating into something ‘inflation friendly’. In February ULVR traded at around £38. Today my February purchase is down about 6% at £35.61.
- In March I topped up MMM, a long term hold, at the price I first paid for it over 6 years ago – around $145. Back then its dividend was around $4.44; now the (ever increasing) dividend is over $6. That was a third more income for your money. But since March it’s down 10% at $131. That dividend is going to keep increasing though, you watch.
- In April I thought HL had become cheap, at under £10/share (down from a peak of £24 in 2019). In 2019 that £24 bought you a dividend of 33p – a yield of 1.4%. But the share price has dropped in the last 2 months over 20% to £7.66. Now the dividend is over 40p – that’s a 5.2% yield. That’s 3.7x more yield in 2 years.
- In May I’m hurting some, but stretch my margin / appetite / common sense and buy AMZN for (old money) $2200. In the last month it’s dropped over 6%, with a 20:1 stock split not making an appreciable difference. I also bought ADS, thinking branded trainers feel reasonably inflation proof too, on a dip at €180. In the same month, ADS is down 10%.
The tech sector is where the pain is most acute. The car dealing companies CZOO and CVNA catch a lot of headlines, both down over 90% since January alone. Unprofitable growth businesses have typically dropped 60-80%. The FTSE doesn’t have any of these, which has helped protect it. But AMZN makes far more profit than its critics ever imagined, as does GOOG and META and of course MSFT. These are all down 30-50%.
Tell me when this stops
At what point do we hit the floor? A big problem right now is knowing where the floor is.
Continue reading “What’s cheap?”